Common PPC Mistakes You Must Avoid
Filed under: Google Adwords, SEO Dubai, SEO Tips, Search Engine Marketing
Pay Per Click or PPC campaign is no doubt the fastest and easiest way to get an online visibility. It delivers the highest ROI and its benefits supersede the ones offered by other forms of online marketing.
Earlier this year I was asked to check for companies that runs a PPC campaign, I was able to find a campaign that gives me an error on their destination page. And last week, again I encountered the same problem from a different company. I sent them a email informing them about the problem. And until today, their destination page returns an error.
Now, why do I care? Why did I send them an email? While PPC is the best tool in an advertiser’s arsenal, it can sometimes prove to be the opposite and it will cost you a lot of money if it is performed incorrectly. So here are the 15 (out of 27) common PPC mistakes by Saurav Verma that, if avoided, could save you thousands of dollars of advertising budget, and help you optimize your PPC campaign.
Reasons why to use keyword rich domain names
An important step in the process of creating an effective online business is choosing a domain name. Many people will opt for a URL that uses their company name. That can be a good way to go. However, keyword domains offer 3 important advantages that you might not have considered.
Here are reasons why to use keyword rich domain name and why it will improve your overall online success and your search engine rankings.
Optimizing Your Site for Both Google and Yahoo!
Search engine optimization techniques for Google and Yahoo are quite different. Many websites rank well in one search engine but not the other. This is the direct result of each search engine having its own unique ranking algorithm. For example, the Google algorithm predominantly values the anchor text of in-bound links. Yahoo places more emphasis on keyword density and meta tags.
The primary reason for the difference in ranking algorithms is that Google owns the patent on Page Rank (PR), named after Google's founder Larry Page. As a result of owning this patent, other search engines need to place more emphasis on different optimization factors including website URL, keyword density and so on.
10 Ways To Increase Pages Indexed
For a while now webmasters have fretted over why all of the pages of their website are not indexed. As usual there doesn't seem to be any definite answer. But some things are definite, if not automatic, and some things seem like pretty darn good guesses. So, we scoured the forums, blogs, and Google's own guidelines for increasing the number of pages Google indexes, and came up with our (and the community's) best guesses.
The running consensus is that a webmaster shouldn't expect to get all of their pages crawled and indexed, but there are ways to increase the number.
Natural or Organic SEO
Organic SEO is a great way to increase targeted traffic to your website over time. If you do not have a budget for Paid Inclusion submissions and PPC programs, organic SEO services will give you good results if you are willing to wait instead of gaining immediate results. Combine organic SEO services with plenty of good content and a solid link building program for optimum results. Remember, the search engine listings may entice visitors to come to your website, but you must give them a reason to stay once they arrive.
The best reason to use organic SEO is that it is a low-cost method to promote your website. It can take up to three to six months to see the full results of optimizing your website, especially if you are only using organic optimization. The plus to an organic approach is that once you optimize your pages, the main part of the work is done. You may tweak your keywords and text here and there, but unless you completely re-design your pages, you have what you need in place to begin drawing in targeted traffic. Continue checking your ranking status and reading your log statistics, especially for new keywords visitors are using to find your website.
