Meta Description Tag Although this tag does not weigh heavily in search engine ranking algorithms, it remains a powerful element of an effective SEO campaign. As the title tag, Meta description tag will always appear in search results. In general what you see in the search engine ranking pages are the Title tags then the [...]
Pay Per Click or PPC campaign is no doubt the fastest and easiest way to get an online visibility. It delivers the highest ROI and its benefits supersede the ones offered by other forms of online marketing. Earlier this year I was asked to check for companies that runs a PPC campaign, I was able [...]
An important step in the process of creating an effective online business is choosing a domain name. Many people will opt for a URL that uses their company name. That can be a good way to go. However, keyword domains offer 3 important advantages that you might not have considered. Here are reasons why to [...]
Search engine optimization techniques for Google and Yahoo are quite different. Many websites rank well in one search engine but not the other. This is the direct result of each search engine having its own unique ranking algorithm. For example, the Google algorithm predominantly values the anchor text of in-bound links. Yahoo places more emphasis [...]
For a while now webmasters have fretted over why all of the pages of their website are not indexed. As usual there doesn't seem to be any definite answer. But some things are definite, if not automatic, and some things seem like pretty darn good guesses. So, we scoured the forums, blogs, and Google's own [...]