Search engine optimization techniques for Google and Yahoo are quite different. Many websites rank well in one search engine but not the other. This is the direct result of each search engine having its own unique ranking algorithm. For example, the Google algorithm predominantly values the anchor text of in-bound links. Yahoo places more emphasis on keyword density and meta tags.
 

The primary reason for the difference in ranking algorithms is that Google owns the patent on Page Rank (PR), named after Google's founder Larry Page. As a result of owning this patent, other search engines need to place more emphasis on different optimization factors including website URL, keyword density and so on.

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For a while now webmasters have fretted over why all of the pages of their website are not indexed. As usual there doesn't seem to be any definite answer. But some things are definite, if not automatic, and some things seem like pretty darn good guesses. So, we scoured the forums, blogs, and Google's own guidelines for increasing the number of pages Google indexes, and came up with our (and the community's) best guesses.

The running consensus is that a webmaster shouldn't expect to get all of their pages crawled and indexed, but there are ways to increase the number.

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Organic SEO is a great way to increase targeted traffic to your website over time. If you do not have a budget for Paid Inclusion submissions and PPC programs, organic SEO services will give you good results if you are willing to wait instead of gaining immediate results. Combine organic SEO services with plenty of good content and a solid link building program for optimum results. Remember, the search engine listings may entice visitors to come to your website, but you must give them a reason to stay once they arrive.

The best reason to use organic SEO is that it is a low-cost method to promote your website. It can take up to three to six months to see the full results of optimizing your website, especially if you are only using organic optimization. The plus to an organic approach is that once you optimize your pages, the main part of the work is done. You may tweak your keywords and text here and there, but unless you completely re-design your pages, you have what you need in place to begin drawing in targeted traffic. Continue checking your ranking status and reading your log statistics, especially for new keywords visitors are using to find your website.

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Everyone wants to have a successful web site. However, most people do the wrong things to promote their web sites.

If you want to have a successful web site and if you want to get high rankings on search engines then your web site must have the right factors. Here are the top 5 factors for successful web sites in 2007:

Success factor #1: Accessibility

Search engines must be able to access your web pages. If search engines cannot parse your web pages then they will ignore your site and you won't get good rankings.

Make sure that your web server doesn't return an error code when search engine spiders visit your web pages. If your server returns an error code, search engines won't index your site.

The correct code should be "200 OK". You can check the status code that your web server returns to search engines with IBP's search engine spider simulator (free).

In addition, make sure that the HTML code of your web pages doesn't contain errors that prevent search engines from indexing your site.

The content of your web pages must make sense to search engines. Don't use images or Flash to present the main content of your web pages. Use IBP's Top 10 Web Page Optimizer to find out if your web pages present the right information to search engines.

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