Earlier this year I was asked to check for companies that runs a PPC campaign, I was able to find a campaign that gives me an error on their destination page. And last week, again I encountered the same problem from a different company. I sent them a email informing them about the problem. And until today, their destination page returns an error.

Now, why do I care? Why did I send them an email?  While PPC is the best tool in an advertiser’s arsenal, it can sometimes prove to be the opposite  and it will cost you a lot of money if it is performed incorrectly. So here are the  15 (out of 27) common PPC mistakes by Saurav Verma that, if avoided, could save you thousands of dollars of advertising budget, and help you optimize your PPC campaign.

1. Running a campaign on default settings: Most businesses are innocent of the fact that default settings are meant to maximize revenue for search engines and not for them. Customizing these settings as per their requirement can assist them in running an efficient campaign.

2. Bidding broad while ignoring phrase and exact match: Running your campaign on broad match (default setting) would help you target a wider keyword spectrum but can potentially deliver less targeted traffic. To derive optimum performance, it is always advisable to use a blend of broad match, phrase match and exact match.

3. Fighting for the numero uno spot: There is no doubt that the #1 position will garner most clicks but PPC is not about volume, it is about maximising ROI. Empirical data show that lower Ad position such as #3, #4, and #5 (featured on top left corner) cost less and deliver better conversion – increased ROI in short.

4. Sending users to your home page: Few advertisers take the time to choose the appropriate destination/landing page. Dismal conversion rate is given in such a scenario because homepage content is too generic to convert visitors into customers. People leave as soon as they land because they cannot find what they came looking for – a loss, both in terms of money and prospective clients.

5. Employing a solitary landing page: Home page is not a suitable landing page, but having one dedicated landing page instead is not the perfect solution either. You would need to have multiple variations of the landing page that are tweaked to be in sync with the Ad copy and offering therein.

6. Lack of landing page relevance: Most PPC campaigns are set such that every Ad and keyword send users to a particular landing page. While there is nothing wrong with the approach itself, it is imperative to ensure that the landing pages are tailored on the basis of keywords that send visitors to that page. Search engines give due importance to the said relevancy and its lack thereof can result in negative implications.

7. Using a single Ad group for all keywords: Putting all keywords under a single Ad group guarantees a low quality score and a decreased level of control. Categorizing sets of closely related keyword under different Ad groups will help you to manage the campaign at a granular level and monitor campaign efficiency rather effectively.
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8. Using generic Ads in individual Ad groups: Using generic Ad for each Ad group is a recipe for sub optimal performance. It is essential to have targeted Ad copies for each individual Ad group. Ad copies that do not entice searchers will result in low click through rate (CTR) and poor Ad performance.

9. Turning a blind eye to geo targeting: Employing geo targeting is a must for businesses that cater to a specific market (based on location and languages), but is equally important for businesses that service global audience. While local businesses can use it to target their focus market, global businesses can use it to deliver customized Ad copies for different sets of global audience.

10. Not segregating content from search: Most advertisers are unaware that PPC campaign can be split into ‘search network’ and ‘content network’. By running separate campaigns for both the networks, you can track and analyze both the campaigns better. Historically, search network perform better than content network but if you wish to tap both of them, it is advisable to run separate tailored campaigns for each one of them.

11. Bidding identically on search and content network: The AdWords platform allows you to set different bids for search and content network respectively. In most cases, you can bid lower on the content network and still manage to get a significant number of impressions and good click through rate (CTR).

12. Unattractive Ad copy: Searchers will click on your Ad only if your Ad copy is enticing enough to elicit a click. Every time you are about to write an Ad copy, you should check the Ad copies of your competitors and then write Ads that are both unique and relevant.

13. Ad copy without keywords: While keyword stuffing is not what you should be doing, a complete absence of keywords in Ad copy is not healthy either. While writing Ad copies you would need to embed your targeted keywords in Ad title and description. This will increase Ad relevance and deliver better CTR.

14. Failing to bid on your brand name: Assuming that prospective clients will remember your website URL if they remember your company name is foolishness. Many people will search for your company name to navigate to your website, and since brand terms cost less and have the best conversion rate, we see no reason why you shouldn’t be bidding on them.

15. Avoiding competitor’s brand keywords: Many advertisers fail to fully capitalize on brand keywords by failing to bid on their competitor’s company name or brand keywords. Searchers looking for your competitors may well become your customers if they can find you for your competitors’ keywords.

Note: Make sure you read AdWords Trademark Policies to stay clear of any trouble.

16. Lack or absence of appropriate testing: You will be amazed by the kind of improvement you can achieve, both in terms of CTR and conversion rate, by doing simple tests such as A-B split testing.

Writing a few variations of the same Ad and testing their performance can have a huge impact on CTR. Employing the best performing Ad copy can significantly bring down the cost per click. In addition to this, it is imperative to test landingpages to check their conversion potential. Having a good CTR would be worthless if your landing page fails to convert visitors into customers. Not to forget that testing Ad positions and their corresponding ROI is equally important.

17. Testing too many parameters at once: While testing is important, but going overboard can prove to be counterproductive. In other words, testing too much at once will not produce the desired results.
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It is always advisable to test one variable at a time and limit the number of variables to be tested. Suppose you wanted to test 3 different titles, along with 3 different first lines and 3 different second lines. If you test one variable at a time, you would end up testing 27 different Ad copies in total. It will not only consume time but money and is therefore not recommended. Testing three variations of the same Ad copy for performance is a much better option, especially in the case of limited budget and time.

18. No or suboptimal tracking: Performance tracking is paramount and its importance cannot be stressed any more than it already has been. Without performance tracking, you could be wasting a lot of money.

You can easily track visitors coming to your PPC landing page and associate these visits to exact keywords and Ad copies that produced each visit. You can also track if any of these visitors performed the desired action (conversion). There is an abundance of web analytic software that can help you track visitors, and at the same time are easy to install and use.

Targeting keywords and utilizing Ad copies that convert better can help achieve a better return on investment – the ultimate goal behind any marketing campaign.

19. Measuring the wrong KPIs: Which one would you rather prefer; a 10% CTR with 2% conversion rate or a 5% CTR with 3% conversion rate. Simple calculation would reveal that with 1000 impressions, $1 cost per click (CPC) and $50 value per conversion, option 2 ($75 earned for $50 spent) is better than option 1 ($100 earned for $100 spent).

Measuring the correct performance metrics is the most crucial contributing factor to the success of your PPC campaign. Getting it wrong is not an option.

20. Confusing CTR for conversion: Taking click through rate (CTR) for conversions is where many of us go wrong. While CTR is a key performance metric, it is not an absolute performance metric. We say this because high CTR does not guarantee an increase in conversion rate.

High CTR can be easily achieved by bidding for high search volume keywords and using trigger words like “Free” in the Ad copy. Looking solely at CTR is a false indication that an Ad is performing better.

21. Building a big fat list of ineffective keywords: While setting up a PPC campaign, many of us get tempted into adding as many keywords as possible without sparing a though to its usefulness. Building a long list of irrelevant and generic keywords would not serve any revenue goal.

No doubt they can drive large volume of traffic but such visitors would leave just as quickly as they arrive because they will not find what they came looking form. You would need to tailor the keyword list to be in sync with your offerings.

22. Failing to leverage dynamic keyword insertion: Dynamic keyword insertion (DKI) can work like a magic if done right and catapult the click through rate. Dynamic keyword insertion helps you to show searchers the relational relevance between their searched term and your Ad.

If you were to search for “hotel in Seychelles” and find an Ad exactly matching you query, you are mostly like to think “Wow they have exactly what I want” and click on the Ad. It increases the likelihood of click and conversion.

23. Wasting money on negative keywords: Google and other search engines allow you to run a search query report which allows you to see all keywords that triggered an Ad. If you are running Ads on broad match, it is imperative you scrutinize the search query report and prepare a list of keywords that are triggering your Ads but are not relevant. You will then add them to the negative keyword list to stop your Ad appearing for irrelevant searches.

You don’t want to be attracting irrelevant visitors to your landing page especially when you are paying money to get them there.

24. Overlooking seasonal aspects: Targeting keywords and adapting Ad copies to match the seasonal fervour is a less practiced but highly effective strategy. Christmas special, summer bonanza, etc. Ads not only stand out from the rest but are also known to trigger higher CTR and generate more sales.
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Seasonal PPC management can contribute significantly to the campaign’s quarterly results if not monthly.

25. Filtering out non performing networks: Every search engine, be it Google, Yahoo or Bing (formerly know as MSN), has their own network if websites to which they distribute your Ads. However, not all of these websites would send quality traffic your way and the only way of knowing it is analyzing the placement performance report.

This report will help you to single out and block non performing/spam websites in the network. Additionally, it can used to select best performing websites and you can run a targeted CPM campaign.

26. Under utilizing valuable online space to display number: This one is controversial and people may be equally divided in their opinion on whether or not to do it. Generally, people are not too tempted to call till they have found a bit about you and the only way of doing it is checking out the landing page. If this be the case then, displaying your contact number in the Ad copy is a waste of valuable space which can be utilized better.

However, this particular facet may work both ways and needs to be tested on a case by case basis.

27. Ignoring day parting: If you can afford to run your PPC campaign 24/7, this is not for you. However, most of us run on a budget and therefore day parting is a great way to effectively manage your budget.

These are the fundamentals and basics of successful PPC campaign. Avoid these mistakes and your campaigns will be successful.

Google caffeine as what Matt Cutts says, is a rewriting of their indexing system to be able to crawl, index and serve results faster.

“For the last several months, a large team of Googlers has been working on a secret project: a next-generation architecture for Google’s web search. It’s the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions. The new infrastructure sits “under the hood” of Google’s search engine, which means that most users won’t notice a difference in search results. But web developers and power searchers might notice a few differences, so we’re opening up a web developer preview to collect feedback.”

I would love to hear what will be the Pro’s and Con’s of Google caffeine  and what effects this might cause in terms of search engine optimization.  I’ve heard that google caffeine will be favouring authority websites making them heard to beat. If this is true, companies and website owners should start thinking of getting their website optimize. As Aaron Wall says, “5 years ago was the perfect time to start building your empire. But starting today is far better than starting tomorrow”.

Here are  reasons why to use keyword rich domain name and why it will  improve your overall online success and your search engine rankings.

Niche Relationship with website

A keyword-rich domain name is the best way to show your visitors that your website and your niche are related. You have to appear as relevant and closely associated to your niche in order to show up in search results for queries related to it. You can give yourself an extra boost in that direction by including a primary keyword in your domain name, and you’ll have a much easier time supporting your website with the niche you are targeting.

Customer Recall

Some people seem to forget that your domain name is basically a signpost for your business. If you were a traditional brick and mortar business you would have a sign out on the road telling people who you are and what you offer. For the online business, this is what your domain name does so by  including keywords will make it serve as a signpost, alerting people about what you do and what you offer.

Helps in recruiting visitors

An important part of online business development is recruiting visitors to your website. After all, no matter how great your website is and no matter how great your company or your product is, if people don’t get a chance to see for themselves then they will never know and you’ll never earn any money. But with a keyword rich domain name you are going to be actively recruiting people to your website by showcasing what you have to offer and what they can expect to see once they click on your link.

Tnomeralc Web Design Toys importance

A great way to start teaching and educating babies or infants is through toys. I believe that toys improves babies and infant’s visual, motor and independent play skills. Newly born babies are all about discovery. They are learning how to use their hands, feet, eyes and most of their senses. They are fascinated by cause and effect, and are becoming aware of their surroundings.

Toys that are the most popular for young babies at this age include toys for looking, listening, sucking or fingering. Babies love to see bright primary colors like red, blue, or yellow. Toys with high contrasts and simple designs are the best buys. Toys should be light, soft and easy for your baby to handle. Toys that respond to baby’s actions are more popular. LA Toy Store has a great collections for this kinds of web design toys.

As they grew up they can benefit from toys that encourage learning through scientific experimentation. Chemistry sets, microscopes, telescopes, and digital building tools all help to promote strong thinking skills.

For big adults, toys like RC’s, computer games gives them pleasure and relaxation.

Types Tnomeralc Web Design Toys

1 Construction Toys
2 Dolls
3 Action figures
4 Stuffed animals
5 Drawing toys
6 Educational toys
7 Executive Toys
8 Miniaturized items
9 Model building
10 Model collecting
11 Puzzle/Assembly Toys
12 Science and optical
13 Toy Vehicles
14 Physical activity and dexterity toys
15 Whistles & Noisemakers

It is very important that we should check what kind of toys you are going to buy. Remember that not all toys are good for your children and there are also toys now a days that are harmful for kids like those toys that has Lead substance. So be careful on where you are buying them.

To find out more about where you can buy Tnomeralc Toys online, visit LA Toy Store. The web site was designed by Claremont Design

There are blogs that I need to update and fix so I decided that today will be a blogging day for me. I have just created another personal blog called Views of Dubai. Most of my post that you will read there are issues and other peoples views of what Dubai is, the good and bad.

I was able to encourage two friends to start blogging and now they have their own, up and running. I’m sure they too can earn from their blogs.

Now what is blog? For those who are haven’t have blogs yet or have not started blogging. Let me tell you what blog is.

WEb log or Blog is a  kind of a journal that is maintained by an individual or group which can be made public or private.The point of a blog is, that it is updated daily  or couple of times a day.

Before blogging, there were other ways for people to communicate, such as diaries and email lists and more. When the Internet came about, users wanted a way to communicate with people all over the world. Before the Internet, many of us used pen to write to a friend or family. Today, you can use your blog no matter where you are.

In the beginning of blogs, they were mainly online diaries of people. Others could comment on the person’s blog, now there are countless different kinds of blogs. There are corporate blogs, marketing blogs, topic-specific blogs, question blogs, media type blogs.

Good thing about having a blog is it can also be a money making blog so the more updates on you blog, the better.

The purpose of our search engine optimization service or SEO is to drive qualified traffic and converts it into sales for your company. SEO services Dubai  gives attention on achieving rankings for your web site on the first page of the top search engines like Google, Yahoo and MSN. Everytime a prospective client or customer types a relevant keyword or keyword phrase on these top SE's, most probably you will miss the opportunity of generating a business if your site is not positioned on the first page. Ranking on top is essential to a successful online campaign and SEO services is what you need.

Dubai now is popular because of it's world's tallest tower – The Burj Dubai, the only 7 star hotel Burj Al Arab, the palm islands,etc.. And along with the increase of properties is the increase of seo experts trying to optimize on different keywords like seo dubai,seo services dubai and seo company dubai.

So see you there on top!

The primary reason for the difference in ranking algorithms is that Google owns the patent on Page Rank (PR), named after Google's founder Larry Page. As a result of owning this patent, other search engines need to place more emphasis on different optimization factors including website URL, keyword density and so on.

 
What are the greatest differences in search engine algorithms?

Google places a significant amount of emphasis on inbound links to your website. The value of these inbound links are measured based on their Google PR. The more links you receive from high Google PR web pages, the better your search result placements will be for a given keyword or search term.

Yahoo places emphasis on website URLs, meta tags, and keyword density. These factors can be analyzed on any website with a limited amount of effort, allowing Yahoo to quickly and easily rank websites properly.

 
How you can optimize your website for both Google and Yahoo!

The challenge all website owners face is making the most of their optimization efforts. When thinking about search engine optimization, you need to cover all the bases. To do so, pay particular attention to the following guidelines.

 
Keyword Targeted URL. If your website URL doesn't contain your keywords, consider purchasing a new one or creating a new page off of your root directory (ex: marketingscoop.com/internetmarketing.htm). Having your keywords in the URL helps improve both your Yahoo and Google search results. Yahoo weighs the website address as an important ranking factor. Google values a keyword rich URL when third party websites place a link to your site using nothing but a web address.

 
Meta Tags. Although not as important as they once were, Yahoo still uses meta tags to help align search engine rankings and appropriate website pages. Make sure that your meta tags are complete and include your keyword phrases in the title, description, and keyword tags.

 
Keyword Density Between 6 – 8%. Although much has been written about the importance of keyword density remaining between 2 – 3%, Yahoo looks for sites with keyword densities as high as 8%. Don't be afraid to include your keywords throughout your webpage content. Make sure however, that your keyword density is not more than 8%.

 
Link Building. This is the most important factor for increasing Google search result placements. Develop a link building campaign and give other sites a reason to link to your site. This may include free downloads, tools, or other valuable resources.

About the Author: Michael Fleischner is a marketing expert with more than 12 years of Internet marketing experience. Learn how to improve search engine rankings with his latest ebook, The Webmasters Book of Secrets at http://www.webmastersbookofsecrets.com.

That's enough I guess… I'll go to sleep and later I will check if I am correct or not…seo dubai, dubai seo