Let’s say Dubaian is planning to put up a restaurant business and he wants it to be located inside a mall.

Then for him to get more people to eat at his restaurant, he needs to find out the top 10 most visited malls.

The simple reason why Dubaian needs to built his restaurant in the top 10 visited malls is simply because the more people going to that mall, the more chances many will try and eat at his restaurant. We all know that the above Dubai shopping malls like  Dubai Mall, Mall of the Emirates, Deira City Centre, Dubai Festival Centre are the busiest malls specially on weekends so these are a good location for Dubaian.

The same thing goes when you have a website. For you to be able to get more traffic, more leads and more sales, your website must appear on the 1st page or top 10 results of search engines like Google, Bing and Yahoo. A website really needs to be on the first page of results to get any real chance of being seen for a variety of terms and one way of achieving that is by doing SEO.

Hope this example helps you understand why you need search engine optimization or SEO.

Although this tag does not weigh heavily in search engine ranking algorithms, it remains a powerful element of an effective SEO campaign. As the title tag, Meta description tag will always appear in search results. In general what you see in the search engine ranking pages are the Title tags then the description tag followed by its specified link page. It becomes a very important element to help attract visitors to click the link on your site.

Those who take the time to look through search results, read the titles and descriptions to find sites that are most likely to give them the information they seek are more likely that to be a targeted visitors.

The general rule is that you want every description of your tags to be unique. The description must be maximum 150 characters summary of what visitors can expect to find on this page and this page only. Descriptions for each page must be unique from each other. Be sure to summarize the page in a unique way.

But is not always advisable to put description tag on every page. There are some cases where it would be a better not put description tag. If you are targeting long tail keywords, then do not put meta tags. Description tags would be best use when targeting broader keywords.

An explanation to this is that if you go after long tail phrases in your article or blog post, there is a lot of variations that can come up in a description of 150 characters. If there are no description tags created, search engines will imports from the page snippets based on search made if those long-tail words are on the content.

The SEO provider or consultant should be involved in the website development process, though those two roles are completely different. The developer designs and creates the front and back end of the website. A good developer can do that job well, but mostly they do it to function for the user, not perform for the search engines. The SEO should be involved to ensure that what the developer produces is as search engine friendly as possible.

Most web design and development companies don't know the first thing about SEO or creating SE friendly websites. And most who claim to be are liars. Sorry, but that's just the way it is.

Hint: If your web developer says they will SEO your website for you as part of the one-time design fee, they are a liar. If they tell you they'll develop a search engine friendly or SEO ready site then there is a better chance they know what they are talking about.

Let me be clear: Designing or programming a search engine optimized website simply cannot be done. Designing or programming a search engine friendly site can.

Design/development and SEO are two completely different things, though closely tied together. Each, however, requires a completely different skill set. Most SEOs don't claim to be web developers (though some are), but oddly, many web designers claim to be able to SEO (though most can't.)

The process of SEO requires hours of additional research and a skill set that usually is not included as a part of the site development contract. There are a few development firms that also specialize in SEO and Marketing and these firms can develop and engage in long-term optimization services. But be aware that any short-term website development contract that claims to include SEO simply will not provide adequate or successful SEO marketing results.

It's very smart to find a web developer that can create a search engine friendly website, but be aware of claims of SEO services being included. It's even smart to find an SEO that will work with your web developer to create a search engine friendly website completely compatible with their optimization processes. This prevents the SEO from having to ask for numerous, and expensive, site development changes in order to embark on a successful SEO campaign.

Article Source: http://www.isedb.com/db/articles/1657/