Common PPC Mistakes You Must Avoid
Filed under: Google Adwords, SEO Dubai, SEO Tips, Search Engine Marketing
Pay Per Click or PPC campaign is no doubt the fastest and easiest way to get an online visibility. It delivers the highest ROI and its benefits supersede the ones offered by other forms of online marketing.
Earlier this year I was asked to check for companies that runs a PPC campaign, I was able to find a campaign that gives me an error on their destination page. And last week, again I encountered the same problem from a different company. I sent them a email informing them about the problem. And until today, their destination page returns an error.
Now, why do I care? Why did I send them an email? While PPC is the best tool in an advertiser’s arsenal, it can sometimes prove to be the opposite and it will cost you a lot of money if it is performed incorrectly. So here are the 15 (out of 27) common PPC mistakes by Saurav Verma that, if avoided, could save you thousands of dollars of advertising budget, and help you optimize your PPC campaign.
