Google Caffeine’s Pros and Cons
Google Caffeine is the new version of Google search. Google officially calls this the “next generation architecture 
for Google’s web search”.
Google caffeine as what Matt Cutts says, is a rewriting of their indexing system to be able to crawl, index and serve results faster.
“For the last several months, a large team of Googlers has been working on a secret project: a next-generation architecture for Google’s web search. It’s the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions. The new infrastructure sits “under the hood” of Google’s search engine, which means that most users won’t notice a difference in search results. But web developers and power searchers might notice a few differences, so we’re opening up a web developer preview to collect feedback.”
I would love to hear what will be the Pro’s and Con’s of Google caffeine and what effects this might cause in terms of search engine optimization. I’ve heard that google caffeine will be favouring authority websites making them heard to beat. If this is true, companies and website owners should start thinking of getting their website optimize. As Aaron Wall says, “5 years ago was the perfect time to start building your empire. But starting today is far better than starting tomorrow”.
