Day 1 of Search Marketing Expo - SMX West
Yesterday was the first day of the Search Marketing Expo - SMX West being held in Santa Clara, California.
Search Marketing Expo is the much awaited search engine marketing conference from Third Door Media, the company behind the Search Engine Land news site and the Search Marketing Now webcast series. Search Marketing Expo event is where most of the top minds of search marketing share their tactics and strategies on the latest search issues like search engine optimization, pay-per-click, link building, social media marketing, web analytics and many more.
On the first day, Danny Sullivan said on his speech that Google could earn more trust if it were more transparent with advertisers.
For advertisers bidding for search keywords, trying to show their ads next to searches for those terms, Google should show how much advertisers are paying for those terms, Sullivan said.
“Show real-time cost per click for ads,” he said. “It might help people have more trust for them.”
And for content companies that show Google-supplied ads and share resulting revenue, Google should tell them what the revenue split is. “It seems only fair to tell them how much money you’re keeping,” he said. If Google shared the information, “The people supplying the content that supports Google would better know their value.”
He also talked about map spam.
More about his speech on CNET news. Here are the agenda for the following 2 days.
I wonder if they have plans of having SMX Dubai or SMX Middle East.
