Search engine optimization techniques for Google and Yahoo are quite different. Many websites rank well in one search engine but not the other. This is the direct result of each search engine having its own unique ranking algorithm. For example, the Google algorithm predominantly values the anchor text of in-bound links. Yahoo places more emphasis on keyword density and meta tags.
 

The primary reason for the difference in ranking algorithms is that Google owns the patent on Page Rank (PR), named after Google's founder Larry Page. As a result of owning this patent, other search engines need to place more emphasis on different optimization factors including website URL, keyword density and so on.

Read the rest of this entry »

For a while now webmasters have fretted over why all of the pages of their website are not indexed. As usual there doesn't seem to be any definite answer. But some things are definite, if not automatic, and some things seem like pretty darn good guesses. So, we scoured the forums, blogs, and Google's own guidelines for increasing the number of pages Google indexes, and came up with our (and the community's) best guesses.

The running consensus is that a webmaster shouldn't expect to get all of their pages crawled and indexed, but there are ways to increase the number.

Read the rest of this entry »